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Filipino Consumer Behavior in the Digital Age: Unraveling The Intricacies of The Filipino Digital Market
The digital landscape in the Philippines is evolving, with internet penetration growing to 73.1 percent. As Filipinos adapt to this digital lifestyle, businesses need to understand the complexities of Filipino consumer behavior. From a strong sense of local identity to a heavy reliance on social media and the rise of e-commerce, understanding these behaviors can lead to success in this growing market.
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